It is developing and is becoming the editor of an exclusive collection,
created by nineteen new-generation designers (curricula),
members of the "Italian design football team", male and female, created
by a JoeVelluto idea, selected and launched during the 'Salone
del mobile 2006' Trade Fair with the contribution of Cristina
Morozzi in the role of "trainer."
The football metaphor, a popular one in Italy,desire to
go beyond the typical Italian individualism in order to create a team,
giving these new Italian designs greater visibility and a more striking
image. Convinced of the creative potential of young people, Coin has
turned to the Italian design team, making use of its high image value,
and of its coach, as art director.
They design a collection
of furniture complements melting innovative
and habitual elements with Coincasa home products.
The projects
(video
presentation), which make use of clear and incisive language
as well as originality, provided by the recognisable hand of each
designer, add up to a landscape which is rich in new ideas, very varied
and related, in any case, to a homogeneous collection, thanks to the
attention paid by all the designers to the identity of the Coin
customer.
On 5th October, Coin shops will be home to 28 new of this design projects.
In Milan, the 'Salone del mobile 2007'
Trade Fair will make its debut with its own trade mark and logo created
by JoeVelluto, Coincasa-design,
a uniquely trendy new collection, graceful and joyous, capable of
speaking directly to customers in a simple manner; desires are met with
decorative elements, new sets and attention to little domestic habits.
photo: Coincasadesign at Magna Pars, april 2007 (more
photo).
Projects for daily life, with just a few tricks to make things a little more pleasant. to decorate with the fresh spontaneity of nature; to entertain and.
Projects to enjoy intimacy, to be together and even to to encourage dreams . Projects to show the new paths taken by modern design: more accessible, maybe more feminine, and dedicated not to big changes but to the little day-to-day transformations of everyday life.
S.p.A. 
