Firetrap, spring/summer 2010 collection for him

Firetrap, British denimwear brand, known for its rock image and british style, offers a rich collection of details, original graphics and materials for the summer season.

Among the must items of collection: T-shirts with irreverent graphics, colored nylon jackets, semi military rocker jackets, typical pub shirts.



Firetrap's SS10 campaign takes inspiration from the glamorous lives of London's youth. Shot on industrial sites across London at the break of dawn this tribe of future warriors are creeping home from a mischievous night out. The SS campaign draws on London street style and subversive culture which reflects the urban, edgy, sexy attitude of the Firetrap brand.



To see more photos visit the photo gallery in "Editor's Choice"

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