Bar Refaeli, the new testimonial for Passionata's new collection

You will fall head over hells for gorgeous Bar Refaeli who shows off her sensuous curves in PASSIONATA lingerie!

Half-angel, half-rebel, with voluptuous curves and the glamorous destiny of Hollywood stars, sublime and sensuous Bar Refaeli has put her tantalizing charm in the service of the PASSIONATA brand.



Elected as one of the world’s most gorgeous and sexiest women by numerous international fashion magazines, sublime Bar who was named « Top model of the year », when she was 15 years old, already featured at 20 on all the covers of fashion magazines like ELLE;

Passionate, voluptuous and radiant, she lives her life to the full, incarnating to perfection the PASSIONATA woman!



After having called upon celebrity photographer David Lachapelle, in 2010, PASSIONATA has enlisted the services of Greg Kadel, New York star photographer, to shoot its new ad campaign. Captured through Greg’s lens, Bar Refaeli hightlights her seductive curves and plays at being the modern pin-up girl for PASSIONATA, making heads turn and hearts race.

A special metion for this Autumn-Winter 2010 collection packed with creativity and joie de vivre!
A glamorous pin-up girl, who is having fun showing off her gathers, ruches, flounces, masculine and feminine at the same time, and is playing the sexy seductress.
Powdery tones are enhanced by warm reds, with deep colours such as sapphire, navy blue, dark purple and mulberry thrown in to add a touch of mystery.



Voluptuous reds, both dazzling and fiery, as well as intense and enticing blacks are making a comeback.
Graphic lines, shimmering fabrics and body-hugging shapes highlight her voluptuous curves. Thus, the appropriately named Libertine in LYCRA® fiber features a bustier and a baroque Parisian panty adorned with stripes and rococo trim. The tulle of Jolie Parisienne, with its Eiffel Tower-like straps is embroidered with patterns borrowed from wrought-iron designs. Paradise’s romantic tulle is adorned with exotic birds and naughty Frou Frou. White Nights, one of Passionata’s iconic lines, is the perfect illustration of glamour, with a neckline set off by Italian embroidery. Passio Chérie Darling turns out to be the ideal set for the puckish pin-up: all in all, subtle and see-through layers of fabrics and a new bra line with embroidered straps.
Passionata’s exquisite femininity takes pride of place, freely and ingenuously, in the coming season!