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DESIGUAL

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STELLA JEAN for DESIGUAL

 

 

Exclusive preview at the Coin Excelsior store in Milan City Life Desigual presents the capsule collection signed Stella Jean.

 

Empowerment, quality and identity are common values ​​between Desigual and Stella Jean.

 

Their second joint collection celebrates color and unique prints and reflects both parties' commitment to sustainability.

 

In the era of a New Desigual it is time for a New Conscience.


For the creation of the capsule collection, the famous designer dug once again into her Haitian roots, merging them with the character of the Rome of her childhood and played with the attributes that, as a creative, she shares with Desigual: the taste for bright colors and the passion for prints with their own identity. The result is a sustainable collection that exudes quality.

 

The campaign, shot by Txema Yeste, takes us to the Mediterranean, to a dreamy dawn, a metaphor for Desigual and Stella Jean's bet for more responsible and ultimately better fashion.

 

The highlight of the collection is a maxi shirt dress. On a black background, a print that appears to be typical of southern Italy, but which is actually composed of typically Caribbean motifs, is strongly expressed. Illustrated with simple lines and colored in dreamlike tones, we see animals (giraffes, birds, felines), tropical vegetation, flowers and even amphorae.

 

The same print, but on a white background, is the protagonist of another of the maxi dresses in the collection: a grandiloquent design made with yards and yards of fabric. In its blue-scaled version, the motif unfolds on another dress, which has a frill on the neckline and has lots of flounces.

 

According to Stella Jean, “these designs want to be an act of presence: they confirm that I am, that I exist and that, through a volume, I occupy a space”.