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RUSSEL ATHLETIC

Pioneer of the textile world, inventor able to change clothing. Benjamin Russell created the first sweatshirt in history in the 1930s, revolutionizing global fashion and costumes. His enlightened vision has evolved over time, binding as much to sport as to urban and musical culture. In the 80s and 90s Russell Athletic became a reference brand for the hip-hop movement. Between beats and graffiti, the famous eagle logo turned into a symbol of coolness.

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