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Wet Brush

Wet Brush is the world’s most loved professional brush brand, born in the United States with a clear mission: to make hair care simpler, gentler, and more effective for everyone. The secret to its success lies in the patented IntelliFlex® technology — an ultra-thin, flexible, and durable bristle. These specially designed bristles glide effortlessly through tangles, gently detangling hair while reducing breakage by up to 55% compared to traditional brushes.
The result? A pain-free brushing experience with no pulling and a dramatic reduction in hair loss caused by breakage.