Lacoste

brand logo

Coin Excelsior Roma - Via Cola di Rienzo

Via Cola di Rienzo, 173, Roma, 00192, RM Friday
Take me here

Lacoste draws inspiration from sporting values such as fair play and audacity. The brand aims to cultivate and transmit elegance as a way of being and inventing one's life.
The famous crocodile took shape in 1927. A few years later the polo shirt was born. The crocodile on the heart makes Lacoste the first brand to put a visible logo on a garment.