Lacoste

brand logo

Coin Excelsior Milano - Piazza Tre Torri

Piazza Tre Torri - City Life Shopping District - Unità 154/155, 1L, Milano, 20145, MI Saturday
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Lacoste draws inspiration from sporting values such as fair play and audacity. The brand aims to cultivate and transmit elegance as a way of being and inventing one's life.
The famous crocodile took shape in 1927. A few years later the polo shirt was born. The crocodile on the heart makes Lacoste the first brand to put a visible logo on a garment.