The sloggi SS26 season redefines the way we experience underwear: more sensory, more mindful, always connected to the body.A collection is born that listens to real needs and translates them into evolved comfort, lightness, and intelligent support—fully aligned with the sloggi DNA: freedom, naturalness, and pieces that go unnoticed, yet make you feel good.Garments that disappear under clothing, move with the body, and accompany every moment of the day.THE UP: the key innovation for SS26Within this universe, THE UP takes shape. Not just a bra line, but a new fit system that spans across sloggi collections.The goal is clear: more lift and more support, without compromising the unique ZERO Feel sensation.The result is a new bra concept:natural support enhanced silhouette no underwire all-day comfort and securityIn SS26, THE UP integrates seamlessly into the ZERO Feel, ZERO Feel Pure, and ZERO Feel Air series, adapting to different materials and styles while staying true to its core pillars: support and lightness.It doesn’t replace existing fits—it enhances them, offering a new option for those seeking greater support without compromise.Gentle lift, stable cups, and straps that don’t dig in.SLG Base Soft: the new men’s essentialFor SS26, sloggi also focuses on men. With SLG Base Soft, classic design meets accessible pricing and even softer, more refined fabrics made with TENCEL™ Modal fibers.It meets all the requirements of perfect everyday underwear: ultra-soft, lightweight, and reliably supportive.All completed by an impeccable fit that makes it your new go-to ally—whether for a special evening, a workout, or another day at the office.Available in Tank Tops and T-Shirts, or in two-packs of Briefs, Trunks, or Shorts. All offered in timeless, versatile colors: Black, Cloudy Blue, Morandi Grey, and Light Blue Combination.