Hanro

Coin Milano - Piazza Cinque Giornate

Piazza Cinque Giornate, 1/A, MILANO, 20129, MI Friday

The high quality and elaborate craftsmanship of HANRO is sought out by celebrities, designers, stylists, models, artists, and lovers of quality all over the world. Marilyn Monroe wore HANRO undergarments in the famous subway grate scene in 'The Seven Year Itch', Nicole Kidman made the "Cotton Seamless" spaghetti camisole an icon in the film 'Eyes Wide Shut', and Dakota Johnson appeared in HANRO underwear in '50 Shades of Grey'.
HANRO has been producing premium lingerie, nightwear, and loungewear for 140 years. The company was established in 1884 in the Swiss town of Liestal by Albert HANdschin and Carl ROnus and since
then has stood for luxurious understatement, highest quality, and timeless style. Unique materials, exquisite craftsmanship, and attention to detail are at the heart of every collection. The result: carefully designed and sustainable lingerie that embodies elegance and aesthetic with every fiber. HANRO products are made in Europe and OEKO-TEX® STANDARD 100 certified. 80% of fabrics are produced in Vorarlberg, Austria in the company’s own fabric production facility. Advanced knitting technology and exclusive refining processes turn high-quality natural fibers into luxury materials. Manufacturing takes place at the company’s sewing factory in Portugal. The result is unique garments with exceptional comfort.
Decades of tradition combined with technical innovation and timeless design make HANRO a desirable and distinct brand. Today the company can be found in the finest shopping destinations in almost 50 countries around the world. In addition, HANRO has 13 flagship stores worldwide, including in New York, Beverly Hills, Dubai, London, Amsterdam, Rome, Munich, Vienna, and Gstaad.

It is the elegance of a single flower blooming in a vast meadow, the soft light of dawn painting the sky, and the warmth of a genuine smile.Simplicity is not the absence of detail, but the mastery of choosing only what truly matters. It is the art of focusing on what nourishes the soul.In simplicity lies freedom, and within that freedom resides a beauty like no other.A beauty that strips away the superfluous, revealing the quiet joy of often-overlooked moments:a handwritten note, a shared silence, the rhythm of rain against a windowpane.True beauty lies in simplicity.In the understated elegance of a well-crafted garment.In the timeless allure of essential pieces that never go out of style.HANRO invites you to rediscover the joy of essentials with the Basica Collection.More than just clothing, it is a declaration of style—an essential for your wardrobe whose versatility transcends seasons, occasions, and generations, embodying elegance and timelessness.With clean lines and impeccable details, these essential garments redefine the concept of modern luxury, embracing a lifestyle where quality outweighs quantity and simplicity triumphs over excess.Each piece is meticulously crafted, inspired by minimalist aesthetics and designed to stand the test of time—for those who seek a beauty that never fades.By focusing on premium fabrics and flawless craftsmanship, HANRO distills fashion into its purest form: essential garments that exude confidence and refinement.A statement of quiet strength, an expression of femininity that speaks without words.In a world that is constantly changing, HANRO’s essentials endure: pure, refined, unmistakably iconic.They are not just garments—they are the essence of simplicity, a signature of elegance, a legacy of inner peace.