Elena Di Cuori is a high-end lingerie and accessories brand, founded by designer Elena Novelletto and crafted entirely in Italy. Created to celebrate femininity, the brand blends elegance, sensuality, and individuality, taking inspiration from the iconic figure of the Queen of Hearts: a symbol of strength, passion, and sophistication.
Each collection stems from meticulous research in both style and materials: exclusive embroideries, couture-inspired details, and refined fabrics shape a contemporary vision of luxury, where lingerie becomes a personal statement to be worn with pride.Alongside lingerie, the brand offers handbags and leather accessories, handcrafted with certified materials and sustainable techniques, fully aligned with the spirit of slow couture that defines the project.Far from the logic of fast fashion, Elena Di Cuori embraces a conscious approach to style—one that values time, the artistry of skilled hands, and respect for the environment. Production is entirely Italian, carried out in collaboration with local artisans and certified suppliers. Oeko-Tex tulle, pure silk, sustainable cotton, and nickel-free finishes are just some of the elements that form the brand’s authentic DNA.With Elena Di Cuori, lingerie becomes a jewel to wear—a language of style that conveys an idea of beauty that is authentic, ethical, and Italian.
